British Academy of Digital Marketing Blog

Driving Conversions with Video Marketing

Sat, 09 Aug 2025 00:00:00 +0100

Video marketing has become a strategic powerhouse for driving conversions across various digital platforms. From social media to Google Ads to web content, videos have the power to captivate audiences and inspire action. In this article, we'll explore how businesses can leverage the versatility of video marketing to effectively drive conversions.

Micro-Influencers in Digital Marketing

Sat, 12 Jul 2025 00:00:00 +0100

In the dynamic landscape of digital marketing, the rise of micro-influencers has revolutionised how brands connect with their target audience. With the emergence of platforms like TikTok, micro-influencers have become powerful allies for marketers seeking authentic and impactful ways to reach their client base. In this article, we'll explore micro-influencers' role in digital marketing, focusing on how TikTok is reshaping the influencer landscape.

TikTok Marketing Tips

Sat, 07 Jun 2025 00:00:00 +0100

Digital marketing never sleeps and if you blink, you may miss the next opportunity to take the internet by storm. TikTok arrived with a bang and has more recently emerged as a powerhouse platform, offering unparalleled opportunities for brands to connect with their audience through short-form video content. With its rapidly growing user base and engaging features, TikTok presents a unique space for marketers to showcase their creativity and reach new heights. In this article, we'll explore 5 essential TikTok marketing tips to help you effectively leverage this platform and drive results for your brand.

The Impact of SEO on Digital Marketing

Sat, 10 May 2025 00:00:00 +0100

Do you want to see your digital marketing efforts pay off, but you’re not sure what to do with SEO? We have you covered. The use of SEO can have a profound impact on your digital marketing and with a selection of key strategies, you can elevate your online presence to new heights. From boosting visibility to driving traffic and conversions, it’s all there for the taking..

How to optimise your website and content for voice search

Sat, 12 Apr 2025 00:00:00 +0100

In today's rapidly evolving digital landscape, voice search optimisation has emerged as a critical component of successful online strategies. With the increasing prevalence of smart speakers and voice-activated devices, optimising your website and content for voice search is no longer optional—it's essential. This guide will walk you through developing a robust voice search optimisation strategy to ensure your brand stands out in this voice-first world.

Navigating the world of Influencer Marketing: A Guide

Sat, 08 Mar 2025 00:00:00 +0000

When social media platforms like Facebook and Twitter were first launched, no one could have foreseen the advent of influencer marketing. But with an instant global reach and an ability to connect in a much more intimate and organic way, in hindsight, it can now feel like an obvious development. Once the power of a large following was recognised, and indeed monetised, the marketing minds then began to strategise. This was the birth of the influencer.

How AI and Machine Learning can elevate your Digital Marketing campaigns

Sun, 23 Feb 2025 00:00:00 +0000

AI and Machine Learning (ML) are causing quite a stir. While there are those who are marvelling at the genius of these technological advancements, there are others who fear the implications of competing with something as smart and as fast as AI and ML. But all it takes is a small readjustment of perspective to realise you don’t have to compete at all. This technology can in fact be used to your advantage, even in the hugely populated world of digital marketing. It can also be argued that, in order to stay ahead of the curve, it is essential to embrace this cutting edge technology and add it to your digital toolbox.

Your own personal study plan awaits at the British Academy of Digital Marketing

Sun, 09 Feb 2025 00:00:00 +0000

A guiding principle here at the British Academy of Digital Marketing is to make high quality education accessible to all. In order to do this, we continuously listen to our students and we are always learning how to adapt and adjust to the busy and demanding lifestyles of the modern world. One of our most important and indeed successful initiatives is our range of study modes that allow students to continue to meet their personal responsibilities while enabling them to embark on their studies. We offer Home Study, Classroom-based and Live Online classes. Each mode has been designed to offer people the opportunity to pursue their passion without turning their whole life upside down. This is one of the many reasons why our students and alumni are finding their true potential.

The value of personal branding in Digital Marketing

Sun, 19 Jan 2025 00:00:00 +0000

Think of personal branding as a measure of your value as a professional. By generating your own brand and creating an online identity, you are telling the world who you are, what you can do and that you are serious about your contribution to society. It is so much more than self promotion; it is how you present yourself to the world and introduce your persona, your essence and your values. For digital marketers, it is a powerful way to make your presence known and can be the very thing that launches a career as an entrepreneur.

20 Years Innovating in Education

Fri, 05 Jan 2024 00:00:00 +0000

Meet the Further Learning Group (FLG), the mothership for the British Academy of Digital Marketing, and a leading provider of industry recognised awards in Interior Design, Fashion Design, Garden Design, Photography, Digital Marketing and Graphic Design.

Navigating the Future: Key Digital Marketing Trends and Updates

Mon, 18 Dec 2023 00:00:00 +0000

With the global marketplace firmly fixed online, digital marketing has become central to all businesses. While it is a mainstay of the commercial world, it is also an ever-evolving beast with changes happening faster than you can say clickbait; therefore staying informed is a crucial element of digital marketing. 2024 heralds new digital marketing trends and your knowledge of these can provide insights into how to effectively leverage these changes for your marketing strategy. Let’s take a look.

How to create effective digital marketing campaigns for the holiday season.

Thu, 07 Dec 2023 00:00:00 +0000

The cynics among us would be forgiven for scoffing at the idea of season specific marketing campaigns, but the truth is, it is an excellent opportunity for brands to connect with their customers on a more personal level. It can also deliver an end of year morale boost within your company having yielded higher sales and a final successful flourish. The question is, how do we achieve this? There are a few simple and effective ways to approach the holiday season and it begins on a surprisingly philosophical basis.

10 Signs You Were Born To Be a Digital Marketer

Fri, 24 Nov 2023 00:00:00 +0000

We are well and truly entrenched in the digital age and it’s been some time now since the birth of digital career options. The very nature of digital technology is a fast paced and ever-evolving space so you would be forgiven for being a little uncertain about what options are available to you. Marketing is not new but digital marketing is certainly a unique method of marketing and while skills can be taught, some people are hardwired for a thriving career in this realm. Let's look at the 10 signs that you were born for digital marketing:

Why Switch Careers to Digital Marketing?

Fri, 10 Nov 2023 00:00:00 +0000

There is no marketing without digital marketing. Today, they are one in the same and the industry is evolving at the same breakneck pace as technology itself. This means that digital marketing is a huge and lucrative business opportunity that can offer an exciting, dynamic and fascinating career path for someone with the right set of skills. If you have found yourself leaning towards a career in digital marketing, here’s a few reasons why you absolutely should!!

Top Reasons You Should Study Digital Marketing

Fri, 20 Oct 2023 00:00:00 +0100

We are firmly in the era of digital communication and this is most prevalent when it comes to business. There is no sector that is immune to the value of an online presence and no business that will not benefit from a digital marketing strategy. It is universal and it is vital which means, there will always be a need for a professional digital marketer. In this article we will look at the value of learning digital marketing and how our academy's courses can arm you with the tools and knowledge needed to become a pro!.

A Comprehensive Guide to Finding Your Target Audience

Fri, 06 Oct 2023 00:00:00 +0100

Marketing at its very essence is about finding your target audience and speaking directly to them. Once the market has been established, then companies or brands are in a position to make necessary adjustments to meet the specific needs of their target audience. In this guide, we'll look at how to identify and reach your ideal customer base using tried-and-tested approaches.

The Power of Content Marketing

Fri, 22 Sep 2023 00:00:00 +0100

The digital market is evolving at a rapid pace therefore creating a highly competitive and oftentimes, elusive market. Everyday businesses are facing new problems in attracting, engaging, and retaining customers. But all is not lost! Content marketing is a powerful technique, transforming how organisations engage with their customers. This in-depth article will go straight to the heart of content marketing. We will clarify what it means, its principles and the extraordinary value it provides to businesses. By the time you have finished reading, you will have a grasp on how content marketing can catapult your brand to new heights. We will also tell you about our digital marketing courses designed to provide you with the skills you need to successfully navigate the dynamic world of content marketing.

Data Analytics in Digital Marketing: An Overview

Thu, 07 Sep 2023 00:00:00 +0100

Data analytics is the process of collecting, analysing, and interpreting data in order to acquire insights and drive data-driven decision-making. Data analytics in digital marketing helps companies understand customer behaviour while measuring campaign performance, and optimising marketing strategies.

The Importance of Local SEO

Tue, 22 Aug 2023 00:00:00 +0100

In today's digital age, local SEO is a critical part of helping businesses engage with their local audience and drive targeted traffic to their websites. In this in-depth blog post, we will discuss the significance of local SEO and provide specific information, techniques, examples, and best practices for optimising your website and marketing activities for local search.

Experience the Power of Live Online Classes

Tue, 01 Aug 2023 00:00:00 +0100

Are you ready to take your education to the next level? The British Academy of Digital Marketing is excited to provide live online classes; bringing our expertise directly to your fingertips. With our cutting-edge virtual learning platform you can benefit from interactive and flexible education from the comfort of your own home. Let's take a look at the revolutionary world of live online classrooms and see how it’s changing how we learn.

A Comprehensive Guide to Your Advertising Strategy: Facebook Ads vs. Google Ads

Mon, 17 Jul 2023 00:00:00 +0100

When it comes to online advertising, two titans rule the digital landscape; Google Ads and Facebook Ads. Both of these platforms have completely transformed the way firms sell their products and services by enabling unprecedented reach and astute targeting. However, many businesses face the conundrum of "Facebook Ads vs. Google Ads” But, which is better? The answer isn't as simple as you would think. This blog post will examine each platform's potential benefits and individual characteristics to assist you in determining which is the best fit for your company's specific requirements.

Study options: Live Online Classes vs. Home Study

Tue, 11 Jul 2023 00:00:00 +0100

At the British Academy of Digital Marketing, we offer accredited courses with different study options: Classroom-based, Live Online Classes and Home Study.

What Is Affiliate Marketing? A 2023 Guide To Getting Started

Fri, 07 Jul 2023 00:00:00 +0100

Since the dawn of time, businesses have been looking for efficient ways to reach customers and generate revenue. Thankfully, the digital age offers many strategies to achieve this. Among them is affiliate marketing which stands out as a compelling, low-cost option. 2023 has seen its significance grow more than ever but what exactly is affiliate marketing, and where do you start? This comprehensive guide will provide answers to these, and other questions.

Exploring the future of data analytics with Google Analytics 4

Tue, 20 Jun 2023 00:00:00 +0100

Google's Analytics is an essential digital marketing tool that is used by millions of marketers globally. It is used to track, analyse, and optimise online activity, but the recent announcement of Google Analytics 4 (GA4) is a quantum leap into the future. As the default for all new Analytics properties, GA4 introduces a slew of modifications aimed at preparing organisations for a world without cookies. Here's what you should know.

Exploring 8 Types of Digital Marketing

Thu, 08 Jun 2023 00:00:00 +0100

Digital marketing is no longer an optional extra. Today, it is an essential component of any market and without skills and insights into the inner workings of digital marketing, businesses risk vanishing into the digital ether. Businesses of all sizes employ a variety of digital marketing strategies. These are methods of reaching target audiences, expanding customer base and ultimately increasing revenue. This article will explore eight digital marketing approaches to assist you in developing a comprehensive and effective marketing strategy.

Programmatic Marketing and How It Has Changed the Media Buying Landscape

Fri, 19 May 2023 00:00:00 +0100

Technology is evolving at a rapid rate and can be difficult to keep up with. The digital marketing landscape is no exception and with new approaches and techniques being introduced, digital marketers need to keep their wits about them. The arrival of programmatic marketing heralds a new wave of marketing that is quickly becoming an important component of many advertising strategies as marketers seek more efficient and effective ways to reach their target audiences. This blog post will delve into the world of programmatic marketing, discussing its core components, how it has changed the media buying landscape, and the benefits and challenges it presents for businesses.

Unlocking the Power of Branding: 8 Simple Steps to Create your Brand Strategy

Fri, 05 May 2023 00:00:00 +0100

A brand will not obtain a strong presence by accident. All brands must develop a strategy to ensure they can compete in the fiercely busy market of today. A well-defined brand strategy will not only distinguish you from your competitors, but it also builds on the development of customer loyalty and trust. In today's competitive market, developing a strong brand strategy is critical to your company's success.This article will walk you through an 8-step process for developing an effective brand strategy that will resonate with your target audience.

Essential Skills that a Digital Marketer Should Have

Mon, 17 Apr 2023 00:00:00 +0100

Digital marketing has become a crucial aspect of promoting a business and reaching its target audience. With the rise of technology and the shift towards online marketing, it's essential for digital marketers to have a well-rounded set of skills to succeed in this competitive field. In this blog post, we'll outline the essential skills that a digital marketer should have to drive traffic, increase engagement, and achieve success.

10 Proven Ways to Increase Traffic to your Website

Mon, 03 Apr 2023 00:00:00 +0100

While a website is essential for any business or individual looking to establish an online presence, it is only the beginning. You will also need to attract visitors and drive conversions. In this post, we'll explore 10 proven ways to increase traffic to a website, from optimising the content for search engines to leveraging social media and email marketing.

Creating a Strong Brand: How to Develop and Promote Your Brand through Digital Marketing

Fri, 24 Mar 2023 00:00:00 +0000

The digital age is upon us and today, your brand is your currency. A strong brand presence will help businesses to stand out in the increasingly crowded market, but that’s only the beginning. A reliable brand builds trust and loyalty among a client base and ultimately, drives sales and growth. In this article, we will explore the elements that make up a strong brand, how to use digital marketing to develop that brand, how to build a strong online presence and finally, how to measure and improve brand performance.

The Role of Artificial Intelligence in Digital Marketing

Thu, 09 Mar 2023 00:00:00 +0000

Artificial intelligence, or AI, is a rapidly growing field that is being used in various industries to improve efficiency, accuracy, and decision-making. One area where AI is having a significant impact is in digital marketing. In this article, we will explore the benefits of AI in digital marketing, current applications of AI, the challenges and risks of using AI, and the future of AI in digital marketing, including how businesses can stay ahead of the curve.

The Ultimate Guide to Email Marketing

Thu, 23 Feb 2023 00:00:00 +0000

Email is a powerful marketing tool and very effective for reaching and engaging with your audience. It can help you build relationships, drive traffic to your website and ultimately, increase sales. This guide will cover everything you need to know to get you started with your email marketing campaign, and how to achieve positive results.

Call to Action or CTA - Everything you need to know

Tue, 14 Feb 2023 00:00:00 +0000

A call to action, or CTA, is a directive that encourages the reader to take a specific action. It can be a button, a link, or a banner that prompts the reader to do something, such as "Sign up now" ,"Download now", or "Learn more". The goal of a CTA is to convert a reader into a customer or to generate leads by guiding them through the sales or conversion process.

What to Expect When Switching to Google Analytics 4

Thu, 19 Jan 2023 00:00:00 +0000

Even if you're hesitant to upgrade to Google Analytics 4, you'll need to do it sooner rather than later. 2023 will officially usher in the new Google Analytics. But what can you expect when finally making the switch and will you need a course in digital marketing for some Google Analytics 4 training? Keep reading to find out!

The Impact of Chat GPT-3 in Digital Marketing

Fri, 06 Jan 2023 00:00:00 +0000

Digital marketing is an ever changing and rapidly evolving machine, if you are not taking action to improve your business's digital marketing strategy, it will be difficult for you to keep up with new competitors. This is especially true in the age of artificial intelligence. Apps and programs such as chat GPT make it easier for businesses to publish marketing content without actually needing to write it. This means that content can be created at much higher speeds and at greater volumes but, there is always a caveat.

Social Media Marketing Trends for 2023

Wed, 21 Dec 2022 00:00:00 +0000

Every year welcomes a new generation of trends. Some are old reliables and some are brand new never-been-seen-before initiatives. Either way, social media marketing is almost exclusively driven by trends, and any digital marketer worth their salt needs to stay alert as to where they should be directing their energy. Digital marketing is a powerful tool with global reach and endless possibilities. In order to stay ahead of the curve, marketing trends need to be followed and sometimes, they need to be made. Here are a few social media marketing trends to keep an eye out for in 2023.

Christmas in the virtual world

Tue, 06 Dec 2022 00:00:00 +0000

Each year it comes around and each year the same battle ensues. It generally begins with a massive sales event that sweeps across a post-Thanksgiving America known as Black Friday. Although the origin of Black Friday began with Wall Street financiers conspiring to pervert the system, it has evolved into a consumer event that has gripped the globe.

Digital marketing trends in 2023

Wed, 02 Nov 2022 00:00:00 +0000

Marketing today is primarily internet based giving consumers infinite access to products or brands. People have the freedom to log online and conduct their own research without the need of a salesperson or advertisement to guide them.

LinkedIn marketing solutions

Mon, 03 Oct 2022 00:00:00 +0100

No business can survive without marketing. Marketing is the actions a company takes to promote its products and services to consumers. Digital marketing, also called online marketing is simply, marketing actions on the internet. Since most consumers are online, digital marketing has become the norm.

Tik Tok vs. Instagram for your business

Tue, 06 Sep 2022 00:00:00 +0100

Social media usage statistics indicate that more than half of the world’s population uses it regularly. This makes it vital to any successful digital marketing strategy.

Meet the Tutor: Mafalda Araújo

Mon, 01 Aug 2022 00:00:00 +0100

Must have free tools for digital marketers in 2022

Mon, 25 Jul 2022 00:00:00 +0100

Digital marketing is essential for brand exposure and business today. Every other brand has a website, social media presence, or digital ad plan. Consumers rely on digital content and marketing to learn about brands. Digital marketing has many options and strategies you can explore on a budget.

Best Digital Marketing Strategies for B2B

Wed, 01 Jun 2022 00:00:00 +0100

If you own a B2B business, then you know that digital marketing is essential to your success. There are many different strategies that you can use, but which ones are the best?

8 Essential Website Performance Metrics to be Tracked

Wed, 11 May 2022 00:00:00 +0100

Website performance is a critical aspect of user experience and a huge factor in the overall success of any online business. Many business owners fail to realize that simply having a website isn't enough; you also need to ensure that your website is performing well. If your website is slow or doesn't load properly, you will lose customers and revenue.

How To Start A Podcast: A Step-By-Step Guide

Mon, 18 Apr 2022 00:00:00 +0100

Do you have a message that you would like to share with the world? Are you passionate about a certain topic? Starting a podcast may be the perfect way for you to share your thoughts and ideas and it's a lot easier than you might think.

4 Steps to Build An Influencer Marketing Strategy

Wed, 23 Mar 2022 00:00:00 +0000

In the world of digital marketing, there are numerous strategies you can adopt to increase the visibility of your business. One of the most effective strategies is influencer marketing.

Digital Marketing Trends for 2022

Mon, 31 Jan 2022 00:00:00 +0000

Digital marketing is an ever-evolving phenomenon. As each new year rolls by, digital marketers and consumers can expect to see new trends that will shape the course of buyer-seller interactions all year long. To have a clear-cut plan for the year, it is important to spot these trends before they become popular and get ahead of them.

Black Friday Campaigns

Mon, 01 Nov 2021 00:00:00 +0000

Every year, Black Friday comes back bigger, better, and a little bit different. We’re talking overflowing shopping carts, secretly purchased Christmas gifts, and long-coveted favourites bought at unbelievable discounts.

How to write a winning blog post: a step-by-step guide

Mon, 23 Aug 2021 00:00:00 +0100

If you are starting a blog strategy or you're an experienced blogger, you know your biggest challenge is finding new and original content to feed your blog page regularly. In this article, we go through a step-by-step guide that will help you create blog posts that will stand out.

What makes great content?

Mon, 26 Jul 2021 00:00:00 +0100

The increased prominence of content has been driven by the development of the internet and, in particular, the dominance of search engines. Search engine companies' indexing and page ranking system has resulted in a strong focus on content quality and its value to search engine users.

Student Spotlight: Karen Mcbride

Fri, 25 Jun 2021 00:00:00 +0100

We caught up with British Academy of Digital Marketing graduate Karen Mcbride to find out why she chose to study digital marketing and how the course has benefitted her.

How to create a Content Marketing Plan

Thu, 29 Apr 2021 00:00:00 +0100

Content marketing involves the planning, creation and distribution of valuable information, and it's designed to attract your audience, retain them and drive customer action.

Content Marketing: best practices & trends

Mon, 15 Mar 2021 00:00:00 +0000

Digital marketing skills to master for 2021

Sat, 20 Feb 2021 00:00:00 +0000

The links included here are provided as a convenience and for informational purposes only. We bear no responsibility for the accuracy, legality or content of any external site or for any content on subsequent websites, nor does the inclusion of these links constitute our endorsement or approval of any products, services or opinions stated.

8 Digital Marketing trends for 2021

Tue, 12 Jan 2021 00:00:00 +0000

The Best Christmas Marketing Campaigns of 2020

Mon, 30 Nov 2020 00:00:00 +0000

The messaging this year is a simple one, as Coca-Cola explains: 'This Christmas, give something only you can give. Be it in person, over an awkward video call, or just a quick message, making time for the ones you love is what makes Christmas truly the most special time of year, no matter how you do it."

The most effective Digital Marketing tactics for businesses

Thu, 29 Oct 2020 00:00:00 +0000

Digital Marketing is here to stay

7 Things to mull over when building a successful E-Commerce Website

Wed, 12 Aug 2020 00:00:00 +0100

8 ways to Increase Instagram Followers

Wed, 22 Jul 2020 00:00:00 +0100

Figure out the hashtags density by searching it into the search bar. Not always pursue the hashtags that have a greater number of posts - as more the volume a hashtag has, the greater the competition it will have.

Email Marketing Best Practices

Wed, 03 Jun 2020 00:00:00 +0100

With all the speculation about artificial intelligence, virtual reality and chatbots, it seems like email marketing is a past strategy. However, this digital tool is still going strong today, and possibly can be the best strategy for your business. Do not believe us? Here is some data:

This tool is continuing to be beneficial to marketers by providing some of the greatest ROIs of any digital channel.
And this year, DMA Email Benchmarking Report has highlighted how email marketing has been revived after the introduction of the EU's General Data Protection Regulation (GDPR).

The Benefits of Online Learning

Sat, 28 Mar 2020 00:00:00 +0000

When we make the decision to find and study an online course, the workload can be troubling. People who haven’t studied online courses before may be baffled by how to complete their tasks and stay on-target. Though it may seem unusual to you, many students thrive when they can study in their own time and complete work from anywhere.

Top Digital Marketing Skills That Employers Want in 2019

Tue, 26 Nov 2019 00:00:00 +0000

The digital revolution has dramatically changed the role of a marketer. Employers now want digital marketers who are skilled in multiple areas so that they can collaborate efficiently on different types of projects.

Our Digital Marketing Courses Contribute to Your CPD

Tue, 13 Aug 2019 00:00:00 +0100

All of our digital marketing courses are accredited by the CPD Standards Office.

3 Easy Steps to Finding the Right Keywords

Mon, 20 May 2019 00:00:00 +0100

Keywords are the most important elements of an SEO strategy. Check out this step-by-step guide to finding the right keywords for your business.

Hazel Hill: Upskilling for Success

Fri, 17 May 2019 00:00:00 +0100

We caught up with Digital Marketing Academy graduate, Hazel Hill, to find out why she chose to study digital marketing and how the course has benefitted her.

How to write successful blog posts

Mon, 15 Apr 2019 00:00:00 +0100

As a blogger, you know your biggest challenge is to find new and original content to feed your blog regularly. However, in addition to creativity, there are several technical issues you need to consider to help you achieve success.

Boost Your Brand With Social Media

Fri, 15 Mar 2019 00:00:00 +0000

When you're on the social media scene, chances are you've come across advertising messages subtly weaved through your feed while you scroll through friends’ latest pictures or updates from your favourite artists.

How To Improve Your Digital Marketing Resume

Fri, 02 Nov 2018 00:00:00 +0000

The digital marketing industry is continuously growing and is a highly competitive sector. That means it's important to stand out from the crowd in order to land your dream marketing job. Having the perfect resume is essential.

Amplify your content marketing by repurposing content

Tue, 25 Sep 2018 00:00:00 +0100

You can spend hours planning, drafting and publishing an article on your blog or a report on your website. In an ideal world, the content would reach every member of your target audience, but of course, content marketing isn’t that easy. In fact, the lifecycle of your content piece shouldn't end after it has been published.

3 simple ways to make your content convert

Wed, 25 Jul 2018 00:00:00 +0100

Building content that attracts and drives new business requires the use of some key ingredients – and we’re sharing that simple recipe for success. Content is king so it’s worth investing in. Maximise your content’s ROI using these three proven techniques.

How to Succeed at your Digital Marketing Interview

Mon, 25 Jun 2018 00:00:00 +0100

An interview is a fantastic opportunity to demonstrate your skills, personality and suitability for a particular role. In this blog, I will cover how to prepare for your interview and also give you tips to make you more confident during the interview itself.

Facebook: user data privacy and the implications for digital marketing

Thu, 29 Mar 2018 00:00:00 +0100

Facebook's online advertising platform offers a powerful way to reach audiences. It allows advertisers to target users based on demographics like age, interests and location. Advertisers who analyse the data can then make assumptions about users and target audiences with adverts based on this data.

Highlights from 3XE Digital Marketing Conference

Wed, 14 Feb 2018 00:00:00 +0000

I recently attended the 3XE Conversion Marketing Conference in Dublin to keep up-to-date with recent developments in the industry and to deliver my workshop exploring how Facebook is updating its News Feed. Here are the key highlights from some of the biggest speakers at the conference.

What the Facebook News Feed change means to digital marketing

Thu, 25 Jan 2018 00:00:00 +0000

Facebook is changing its News Feed algorithm. Why has Facebook decided to make this change? And how can digital marketers change their approach to marketing on this social media channel?

The Best Christmas Marketing Campaigns of 2017

Tue, 12 Dec 2017 00:00:00 +0000

‘Tis the season to be jolly, and this time of year we certainly are. I have been busy searching the internet for the best examples of digital marketing creativity, novelty and fun. This is a key time for big brands to broadcast their message and engage with their audiences and in this blog, we will explore some of this year's best Christmas marketing campaigns from around the world.

Top 7 Digital Marketing Trends for 2018

Thu, 09 Nov 2017 00:00:00 +0000

As digital marketers, we are expected to keep up to date with the trends and technologies influencing industry and business. In a fast-moving and ever-changing world, this may seem like a daunting task, but the key to success is to understand your audience and develop a marketing strategy that delivers an amazing customer experience. As we look forward to 2018, here are the top trends you need to consider as part of your digital marketing plan.

British Academy of Digital Marketing tutor becomes Associate Fellow (AFHEA)

Thu, 26 Oct 2017 00:00:00 +0100

We are pleased to announce that one of our digital marketing tutors, Giulia Iannucci, has been awarded the title of Associate Fellow of the Higher Education Academy (AFHEA) for her contribution to teaching and learning in higher education.

Creating ideas for your next blog

Wed, 20 Sep 2017 00:00:00 +0100

Imagine the scenario: you’ve committed to blogging because you realise the value of creating great content for your business, you sit down to start a new blog post and are suddenly faced with a difficult question - what do I write about?

Convince your manager that digital marketing matters

Thu, 31 Aug 2017 00:00:00 +0100

Whether your business sells products or services online, engages in internet advertising or uses social media to interact with customers, digital marketing is an activity that simply can’t be ignored. In this blog, I will illustrate the benefits of digital marketing and why your organisation should develop in-house digital marketing skills.

Digital Game Changers 2018 (Pt. 2)

Thu, 03 Aug 2017 00:00:00 +0100

This is the second blog in a two-part series exploring the latest trends and technologies shaping the digital marketing world. In this blog, I discuss the impact of video and dark social.

Digital Game Changers 2018 (Pt. 1)

Thu, 13 Jul 2017 00:00:00 +0100

This is the first blog in a two-part series exploring the latest trends and technologies shaping the digital marketing world. I recently attended the Sales and Marketing Summit to discuss how companies and brands are experimenting with emerging technology to stay ahead of the competition.

Build an exciting career in Digital Marketing

Fri, 02 Jun 2017 00:00:00 +0100

The world of business and marketing has been completely changed with the rise of digital marketing. As the demand for digital marketing skills grows, many employers are offering attractive salaries, career advancement and other benefits to attract and retain the best talent. Digital marketing can level the marketing playing field and allow businesses to sell their products online and engage with customers globally. So, how can you take advantage of this growth?