Certificate Home Study

Build a strong foundation in the basics of digital marketing with an introduction to core principles and practical skills.

Start Date

Can be started at any time


£625 (Easy-pay plan available)


Approximately 3 months

Study Option
Home Study
Course Level
Equivalent to level 2 on the RQF
Entry Requirements
18 years old or over
5 practical assignments
The British Academy of Digital Marketing is accredited by the The Continuing Professional Development (CPD) Standards Office.

Completing this course will give you a solid understanding of basic digital marketing principles, when and why to use them.

Created for enthusiasts, the course covers fundamental techniques to give you a good knowledge of digital marketing.

Designed around 5 practical assignments, you will incrementally develop your techniques and an understanding of the industry through each assignment.

As a home study student you will have full access to our student area, the Online Learning Centre, which contains course material created by industry experts including: instructional videos, written content and assignments.

Our tutors provide all the support, knowledge and in-depth feedback you need to progress through your course and are always contactable through the Online Learning Centre.

This course can be completed in approximately 3 months*.

*Completion time is based on the approximate time it has taken past students to complete the course. Students have up to 36 months to complete the course.

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The list below provides an overview of the topics covered in this course.

    • Evolution of Digital Marketing

    Gain an in-depth understanding of the fundamentals of digital marketing. You will learn about:

    • Marketing principles
    • The marketing process
    • Segmentation, targeting, positioning
    • The influence of digital technology
    • The digital consumer
    • The marketing mix
    • FSWOT analysis
    • Porter's Five Forces
    • Inbound & Social Media Marketing

    This topic focuses on practical skills and techniques. You will learn about:

    • The inbound methodology
    • The buyer's journey
    • Personas and customers
    • The different marketing channels available
    • Facebook, Twitter, LinkedIn and other social networks
    • Engaging with audiences online
    • Content marketing
    • Blogging


All our tutors are digital marketing professionals working in the industry.

The British Academy of Digital Marketing

Our philosophy at the British Academy of Digital Marketing is to make high-quality education accessible to all by empowering people to do what they love. Through the power of online and blended learning, our students are able to harness their creativity and practically apply it to succeed in their chosen careers.

Pursue your ambition - because the future is today!

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Choosing the right course

We offer a range of digital marketing courses to suit your goals.

Why not contact our experienced staff for advice, or browse to our other courses.

Ask a question

Our experienced team can answer any questions you have about our courses, general enquiries and payment options. Simply complete this form and we will contact you as soon as possible.

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