Certificate
- Study Option
- Classroom Based
- Course Location
- We offer classes in London, Birmingham, Manchester, Edinburgh, Belfast, Cardiff and Bristol
- Course Level
- Equivalent to level 2 on the RQF
- Entry Requirements
- 18 years old or over
- Assessment
- 5 practical assignments
- Accreditation
- The British Academy of Digital Marketing is accredited by the The Continuing Professional Development (CPD) Standards Office.
Completing this course will give you a solid understanding of basic digital marketing principles, when and why to use them.
Created for enthusiasts, the course covers fundamental techniques to give you a good knowledge of digital marketing.
Designed around 5 practical assignments, you will incrementally develop your techniques and an understanding of the industry through each assignment.
As a classroom-based student you will attend tutor-led classes taught by industry professionals. You will also have full access to the Online Learning Centre, which contains course material created by industry experts including instructional videos, written content and assignments.
Our tutors provide all the support, knowledge and in-depth feedback you need to progress through your course and are always contactable through the Online Learning Centre.
This course can be completed in approximately 3 months*.
*Completion time is based on the approximate time it has taken past students to complete the course. Students have up to 36 months to complete the course.
Class Location
View class location details.
309 Regent Street
London
W1B 2HW
115 New Cavendish St
London
W1W 6UW
Victoria Centre
Vincent Square
London
SW1P 2PD
44 Hallam Street
London
W1W 6JJ
1 America Square
17 Crosswall
London
EC3N 2LB
The University of Salford
The Crescent
Salford
Manchester
M5 4WT
Manchester - Piccadilly
One Piccadilly Place,
1 Auburn Street
Manchester
M1 3DG
14-16 Faraday St
Manchester
M1 1BE
11 Stevenson Square
Manchester
M1 1DB
Business School
All Saints Building
Manchester
M15 6BH
Newman University
Genners Ln
Birmingham
B32 3NT
Newman University
Genners Ln
Birmingham
B32 3NT
Newman University
Genners Ln
Birmingham
B32 3NT
7 Cannon Street
Birmingham
B2 5EP
Merchiston Campus
10 Colinton Road
Edinburgh
EH10 5DT
16 St Mary's St.
Edinburgh
EH1 1SU
Stranmillis Road
Belfast
Co. Antrim
Northern Ireland
BT9 5DY
Location to be confirmed
Location to be confirmed
Class Schedule
View the schedule for the evening classes and the weekend classes in London , Birmingham , Manchester , Edinburgh , Belfast , Cardiff and Bristol.
Topics
The list below provides an overview of the topics covered in this course.
-
- Evolution of Digital Marketing
Gain an in-depth understanding of the fundamentals of digital marketing. You will learn about:
- Marketing principles
- The marketing process
- Segmentation, targeting, positioning
- The influence of digital technology
- The digital consumer
- The marketing mix
- FSWOT analysis
- Porter's Five Forces
-
- Inbound & Social Media Marketing
This topic focuses on practical skills and techniques. You will learn about:
- The inbound methodology
- The buyer's journey
- Personas and customers
- The different marketing channels available
- Facebook, Twitter, LinkedIn and other social networks
- Engaging with audiences online
- Content marketing
- Blogging
Tutors
All our tutors are digital marketing professionals working in the industry.
-
Rob
StephensCourse Tutor
-
Ritika
Saigal BhardwajCourse Tutor
-
Mafalda
AraujoCourse Tutor
-
Wendy
PearsonCourse Tutor
Tutors are very quick to respond to any questions. A perfect course which is teaching me the A-Z of Digital Marketing.
Dion Sides
Student
My experience with the Academy has been very positive. I have no hesitation in recommending this course!
Maria Parker
Student
I am pleased with the course - I can fit it in around my work schedule. The feedback from my tutor is very informative.
Sheona Jopling
Student
My tutors were absolutely amazing - they were always just really happy to help.
Javehrya Sajjad
Graduate
The course gave me so much more insight into the importance of analytics.
Tom Goldsmith
Graduate
The British Academy of Digital Marketing
Our philosophy at the British Academy of Digital Marketing is to make high-quality education accessible to all by empowering people to do what they love. Through the power of online and blended learning, our students are able to harness their creativity and practically apply it to succeed in their chosen careers.
Pursue your ambition - because the future is today!
Learn more