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Certificate Classroom Based

Build a strong foundation in the basics of digital marketing with an introduction to core principles and practical skills.
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Certificate

Start Date

Price

£1,155 (Easy-pay plan available)

Duration

Approximately 3 months

Study Option
Classroom Based
Course Location
We offer classes in London, Birmingham, Manchester, Edinburgh, Belfast, Cardiff and Bristol
Course Level
Equivalent to level 2 on the RQF
Entry Requirements
18 years old or over
Assessment
5 online practical assignments
Accreditation
The British Academy of Digital Marketing is accredited by the The Continuing Professional Development (CPD) Standards Office.

Completing this course will give you a solid understanding of basic digital marketing principles, when and why to use them.

Created for enthusiasts, the course covers fundamental techniques to give you a good knowledge of digital marketing.

Designed around 5 practical assignments, you will incrementally develop your techniques and an understanding of the industry through each assignment.

As a classroom-based student you will attend tutor-led classes taught by industry professionals. You will also have full access to the Online Learning Centre, which contains course material created by industry experts including instructional videos, written content and assignments.

Our tutors provide all the support, knowledge and in-depth feedback you need to progress through your course and are always contactable through the Online Learning Centre.

This course can be completed in approximately 3 months*.

*Completion time is based on the approximate time it has taken past students to complete the course. Students have up to 36 months to complete the course.

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Class Location

View class location details.

University of Westminster
309 Regent Street
London
W1B 2HW
University of Westminster
115 New Cavendish St
London
W1W 6UW
Westminster Kingsway College
Victoria Centre
Vincent Square
London
SW1P 2PD
Hallam Conference Centre
44 Hallam Street
London
W1W 6JJ
America Square Conference Centre
1 America Square
17 Crosswall
London
EC3N 2LB
Peel Building
The University of Salford
The Crescent
Salford
Manchester
M5 4WT
Doubletree Hilton Hotel
Manchester - Piccadilly
One Piccadilly Place,
1 Auburn Street
Manchester
M1 3DG
Studio Bee Photography Studio
14-16 Faraday St
Manchester
M1 1BE
NQ Photography Studio Manchester
11 Stevenson Square
Manchester
M1 1DB
Manchester Metropolitan University
Business School
All Saints Building
Manchester
M15 6BH
AWOL Studios
Hope Mill
Pollard Street
Manchester
M4 7JA
United Kingdom
The Photocove
Wellington House
21 Pollard Street East
Manchester
M40 7FS
Darwin Building
Newman University
Genners Ln
Birmingham
B32 3NT
Dwyer Building
Newman University
Genners Ln
Birmingham
B32 3NT
McAuley Building
Newman University
Genners Ln
Birmingham
B32 3NT
The Studio
7 Cannon Street
Birmingham
B2 5EP
Edinburgh Napier University
Merchiston Campus
10 Colinton Road
Edinburgh
EH10 5DT
Edinburgh Training and Conference Venue
16 St Mary's St.
Edinburgh
EH1 1SU
Stranmillis University College
Stranmillis Road
Belfast
Co. Antrim
Northern Ireland
BT9 5DY
Central Cardiff
Location to be confirmed
Central Bristol
Location to be confirmed

Class Schedule

View the schedule for the evening classes and the weekend classes in London , Birmingham , Manchester , Edinburgh , Belfast , Cardiff and Bristol.

Topics

The list below provides an overview of the topics covered in this course.

    • Evolution of Digital Marketing

    Gain an in-depth understanding of the fundamentals of digital marketing. You will learn about:

    • Marketing principles
    • The marketing process
    • Segmentation, targeting, positioning
    • The influence of digital technology
    • The digital consumer
    • The marketing mix
    • FSWOT analysis
    • Porter's Five Forces
    • Inbound & Social Media Marketing

    This topic focuses on practical skills and techniques. You will learn about:

    • The inbound methodology
    • The buyer's journey
    • Personas and customers
    • The different marketing channels available
    • Facebook, Twitter, LinkedIn and other social networks
    • Engaging with audiences online
    • Content marketing
    • Blogging

Tutors

All our tutors are digital marketing professionals working in the industry.

The British Academy of Digital Marketing

Our philosophy at the British Academy of Digital Marketing is to make high-quality education accessible to all by empowering people to do what they love. Through the power of online and blended learning, our students are able to harness their creativity and practically apply it to succeed in their chosen careers.

Pursue your ambition - because the future is today!

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Choosing the right course

We offer a range of digital marketing courses to suit your goals.

Why not contact our experienced staff for advice, or browse to our other courses.

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Our experienced team can answer any questions you have about our courses, general enquiries and payment options. Simply complete this form and we will contact you as soon as possible.

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